| Skills: |
UI/UX Graphic Design Motion Graphics GSAP |
| Timeline: | 7 weeks |
This project features three immersive stations designed to enhance customer engagement. Using a provided backend framework, the task was to create a functional outdoor apparel brand and reskin the stations with custom designs, GSAP animations, and motion graphics. The project also included promotional videos and product photography to complete the interactive retail journey.
Designed UI screens for all three interactive stations, ensuring a seamless and cohesive user experience.
Created motion graphics with dynamic visuals that align with Aurora Outdoors' brand storytelling.
Developed a unified design using nature-inspired aesthetics, clean layouts, and engaging animations.
Enhanced the in-store experience through visually compelling and interactive elements.
This station lets customers explore Aurora Outdoors’ key product from every angle in an interactive and engaging way. The initial stage required to have a product photoshoot which involved creating 15 different angles of a product, making up a full 360 degree experience. At the station, users are greeted with a looping screensaver that showcases short product description and containts a navigating bar at the bottom screen. To navigate to various product angles, user can 'touch' the screen above the leap sensor without touching the physical screen.
The interactive dual touchscreen station enhances the shopping experience by allowing customers to browse, customize, and order outdoor gear seamlessly. The right screen functions as a product catalog, while the left displays detailed item information. A dedicated photoshoot captured three outfit sets per gender, with images cropped and segmented for mix-and-match customization. Users are welcomed by a motion graphic video with step-by-step instructions. They can personalize outfits by selecting headgear, tops, bottoms, and footwear, then choose size and color before adding items to the cart. At checkout, an animated screen provides guidance, and a receipt is printed for payment at the cashier, ensuring a smooth and engaging ordering process.
Discover the brand from various angles with three captivating promotional videos that provide insight into its identity, core values, and offerings. Complementing these are instructional videos that walk users through the process of accessing and engaging with the content effortlessly.
