| Skills: |
Branding Logo design Marketing design |
| Timeline: | 4 weeks |
The Aurora Outdoors branding project focused on creating a cohesive visual identity that reflects the brand’s adventurous and eco-conscious spirit. The project included developing comprehensive branding guidelines, designing a distinctive logo, and crafting apparel designs that align with the brand’s rugged yet modern aesthetic. Through a carefully curated color palette, typography, and brand messaging, the new identity ensures consistency across all platforms and products, reinforcing Aurora Outdoors’ presence in the outdoor retail market.
Brand Identity Development: Created a cohesive visual identity that captures the spirit of exploration and the beauty of nature.
Logo Design: Designed a distinctive logo incorporating elements inspired by nature and the aurora, symbolizing adventure and discovery.
Color Palette & Typography: Selected an earthy, nature-inspired color palette and clean, modern typography to balance a contemporary and adventurous aesthetic.
Iconography: Developed custom icons to enhance brand communication and visual consistency across digital and print materials.
Marketing Materials: Designed various marketing assets, including promotional materials, packaging, and digital content, ensuring a strong and engaging brand presence.
The colour palette for Aurora Outdoors is inspired by the natural beauty of the northern lights and wilderness. It features deep blues and purples, reflecting the night sky and the mysterious glow of the aurora, paired with earthy greens and warm neutrals to represent forests, mountains, and natural landscapes. This combination creates a balance between adventure and tranquility, capturing the essence of outdoor exploration. The colours were carefully chosen to feel organic, timeless, and inviting, reinforcing the brand’s connection to nature while maintaining a modern and stylish appeal.
Once the branding is finalized, the next step is applying the design to products and apparel, reinforcing brand identity and increasing recognition among the target audience. From jackets and hats to backpacks and accessories, each item reflects the brand’s aesthetic and values. A consistent tone and visual style are maintained across all products, ensuring a cohesive and recognizable look that resonates with outdoor enthusiasts.
