| Skills: |
Illustration UI/UX Branding Prototyping |
| Timeline: | 4 weeks |
Meadow Rool is a skateboard brand designed to bring a fresh, feminine energy to the skateboarding world. This project allowed for complete creative freedom, enabling me to explore various styles and techniques while shaping a unique brand identity. The scope of deliverables includes the brand logo, color scheme, skateboard designs, apparel designs, banner ads, and website design. With a focus on individuality and creativity, Meadow Rool blends bold aesthetics with a playful, yet empowering, visual identity.
The objective of this project was to experiment with different techniques for applying graphics to apparel while also exploring logo creation and color scheme development. Additionally, the project focused on implementing the brand’s visual identity across various mediums, including banner ads and website design. This process provided a great opportunity to practice brainstorming and concept development, allowing for the creation of a cohesive and expressive brand identity for Meadow Rool.
The Meadow Rool logo blends bold individuality with a soft, feminine touch. Featuring smooth lines, flowery elements, it embodies creativity, movement, and self-expression. The design’s fluidity and star motifs enhance the brand’s dreamy, empowering aesthetic, extending seamlessly to skateboards, apparel, and digital assets.
Color, typography, and visual elements play a crucial role in shaping Meadow Rool’s identity. The bold yet feminine purple palette establishes a distinct brand presence, while smooth lines and flowery details add a soft, artistic touch. Thoughtfully chosen fonts enhance the brand’s personality, balancing edge and elegance. Sketching was essential in refining ideas, allowing for the exploration of different compositions and aesthetics before finalizing the cohesive brand identity seen across skateboards, apparel, and digital assets.
